So you want to know more about me, I’m flattered! Here’s my villain origin story.

I’m a creative director with over 10 years experience, based in Amsterdam. I’ve worked across campaigns, as well as social. Over the years, I’ve had the pleasure of creating work for NS, Netflix, Greenpeace, IKEA, the Van Gogh Museum, Staatsloterij, Videoland, Dutch FilmWorks, Gezondheidsfondsen voor Rookvrij and many others.

I’ve been writing since I was little. Growing up in a small town, I escaped by writing stories about bears and ducks, made little magazines and even created my own commercials (inspired by TellSell, of course). You could say I was made for advertising.

At seventeen, I started working at the National Youth Council, where I taught other teens how to write proposals and defend them in the Dutch House of Representatives. It was there that I learned to look beyond the obvious, challenge ideas and find a better way forward; which has stayed with me throughout my career.

Want to know even more? Gosh, just invite me for a coffee already!