Proud sponsor
One of the biggest banks in the Netherlands, the Rabobank, has always taken pride in its sponsoring of culture and sports. However, with its devastating investments in industrial farming, the bank has caused animal suffering, destruction of rainforests, and has become the premier sponsor of the Dutch nitrogen crisis.
Rabobank has repeatedly denied its involvement and refuses to participate in a solution. That’s when Greenpeace reached out to us, in order to make the difficult matter manageable for a wide audience, and of course to make Rabobank pay.
Client: Greenpeace
Creative Director: Guy Lokhoff
Creatives: Carolien Nieuweboer, Davide Cocchiara, Sabrina Beek
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Gezondheidsfondsen voor Rookvrij