Don't wait for luck to happen
Staatsloterij has a big end of year campaign. For the 2022/2023 season, the main idea was ‘Don’t wait for luck to happen’. In accordance with the TVC, we made a digital campaign that would be fitting and complimentary.
Because the TVC focused on making big (and somewhat expensive) dreams come true, we chose to honour the smaller things in life, and finding luck in that- without losing sight of your big dreams of course.
Client: Staatsloterij
Creative director: Anne-Merel Verleun
Creative: Sabrina Beek
Campaign
When you’re young, you tend to dream big. However, research has showed that the biggest feeling of luck and gratitude is found in the smaller things- something you tend to realise at a later age. That’s why we coupled twenty-somethings and eighty-somethings, to share their hopes, dreams and advice. Making sure people don’t just focus on their bucketlist, but also what is right in front of them.
Proud Sponsor
Greenpeace
Let’s stop pretending
Gezondheidsfondsen voor Rookvrij
The hunt for S04E01
Videoland