Staatsloterij
While working at Home agency, I had the pleasure to create some smaller digital campaigns for Staatsloterij, as well as ongoing content. From finding your perfect partner in a car to dominating the fleamarket during King’s Day- here are some of my favourites.
The Staatsloterij flea market show
As a special treat, Staatsloterij was handing out a lot of extra prizes during the King’s Day draw in 2023. To promote this special occasion, we focused on one of the main ingredients of the Dutch holiday: the flea markets. Featuring a fitting backdrop, a green screen and fun copy we turned the promotion in a full-on seventies game show.
BMW seeks partner
Is choosing a car really that different than choosing a partner? You want the right fit, the right look and of course a certain set of characteristics that are non-negotiable.
In November 2022, Staatsloterij had a special lottery draw, where players didn’t only have the chance to become a millionaire, but could also win one of the twenty electrical BMW iX3’s.
To create a little more hype around this once in a lifetime chance, we created a ‘datingshow’ with the car as main contestant.
More content
Netflix
Videoland
